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Ad Budget Calculator

Estimate impressions and clicks from budget, CPM, and CTR.

Budget

USD

Expected CPM

USD

Expected CTR

%

ResultEnter values to calculate

Formula

Impressions = budget ÷ CPM × 1,000

Use consistent periods and currencies. Results are estimates; attribution and reporting differences may affect final performance.

Related tools

CPM Calculator →CPC Calculator →CPA Calculator →

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